From Leads to Sales with Content Marketing

Content marketing is about giving away information to build relationships and earn trust, but gating some of your best content is an acceptable and valuable practice.

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Content marketing is the savvy marketer’s response to the new, relationship-based, buyer-driven, digital marketplace.
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Today, the buyer is the one proactively reaching out to brands and businesses for help. There is an answer to this buyer-driven environment: Content.

Content marketing is the process of creating high-quality, valuable content to attract, inform, and engage an audience, while also promoting the brand itself. Buyers and consumers are already searching the web for answers that your brand is uniquely positioned to offer.
 


For Example 
 The marketplace we live and work in today is radically different from the one in which many of us started. Salespeople used to be the experts, and brands and businesses used to spend advertising dollars to find prospects who needed their services.
CREATING A CONTENT MARKETING STRATEGY 
The ultimate step-by-step guide to creating a content marketing strategy 

​As you build a content library for your brand, it’s important to structure your campaign to drive specific business objectives.
Your Guide
Sam Picarello
I'm a business and digital marketing strategist working for Digital-360.
 
A robust content marketing strategy will help your brand connect and engage with your audience at every stage of the buying cycle.
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The strength of a good content marketing strategy is in providing the information and answers that your target audience is looking for.  Make sure you’re creating content for the user, but that search engines will also favor.
© 2017 Digital-360
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