Content marketing is the savvy marketer’s response to the new, relationship-based, buyer-driven, digital marketplace.Today, the buyer is the one proactively reaching out to brands and businesses for help. There is an answer to this buyer-driven environment: Content.
Content marketing is the process of creating high-quality, valuable content to attract, inform, and engage an audience, while also promoting the brand itself. Buyers and consumers are already searching the web for answers that your brand is uniquely positioned to offer.
- The average buyer guides themselves through 60% to 90% of the traditional sales funnel before ever contacting a salesperson.
- 81% of shoppers research online before setting foot in a store.
- Consumers spend an average of 79 days conducting online research before buying.